MEET THE TEAM
Syd - Founder & CEO
Syd founded Emerald Era to help brands grow with purpose and creativity. She works closely with every client, ensuring their strategy and content are intentional, aligned with their brand, and designed to connect authentically with their audience.
Drew - Account Manager
Drew keeps projects running smoothly, managing client communications, keeping track of deadlines, and ensuring every detail is on track.
Maycie - Content Manager
Maycie creates scroll-stopping content across platforms, turning ideas into visuals and posts that bring each brand’s strategy to life.
OUR VALUES
+ Trust
We know that delegating your brand’s online presence to us is an exercise in trust, and that is not something we take lightly. We believe in taking the utmost care with your social media, ensuring that it is truly representative of what you stand for, and we strive to remain completely transparent with everything we do.
+ Consistency
We believe that the key to a successful social media presence is consistency. Regular posts, frequent interactions, and maintaining a tone that matches your brand are the cornerstones of our work.
+ Communication
We believe in frequent and honest communication above all else. You can rest assured that we will never post anything to your socials without your approval, and that everything we work to achieve with your brand will be a collaborative effort between our team and you.
+ Customization
Each and every brand we work with has a completely different audience, tone, and goal for their online presence. We believe that you deserve an approach to social media that is as unique and special as your brand is.
+ Growth
When we talk about results, we are always targeting growth, not just standard engagement. We want your brand to thrive (almost) as much as you do, and we believe that the right social media strategy is the key to success.
Step 1: Onboarding & Strategy
We start by getting to know your brand, goals, and audience so we can create a custom social media strategy that works for you. Our goal is to feel like we truly understand you and your brand to the best of our ability!
Step 2: Content Planning
We map out your content in advance so it’s intentional, on-brand, and ready to post. No last-minute stress needed!
Step 3: Content Creation or Client-Provided Content
For clients we create content for, we’ll schedule content days to capture photos, videos, and anything else needed for your platforms. For clients who provide their own content, we’ll guide you on what to capture and how, so it works seamlessly with your strategy.
Step 4: Approval Process
You’ll review and approve your content before it’s scheduled, so you always feel confident in what’s going live.
Step 5: Posting & Engagement
We handle scheduling, posting, and community engagement so your audience feels connected to your brand. You can be as hands-off as you want to be, without the need to constantly check your comments.
Step 6: Performance Review
We track results and make data-driven adjustments each month to keep your social media growing. We are dedicated to active growth and engagement – not just maintaining the status quo.
